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Sue Diehl Honored with NTSA 2023 Richard Ford Volunteer Service Award

ASEA Monthly

NTSA, the National Tax-Deferred Savings Association, is proud to honor Susan Diehl, QPA, CPC, TGPC, ERPA, BCF™ with their NTSA 2023 Richard Ford Volunteer Service Award (FVSA). Diehl was recognized at the NTSA 2023 Summit at the Grand Hyatt, Tampa, FL at their Awards Luncheon Feb. 27, 2023.

For decades Diehl has been an exemplary leader — both for NTSA, as well as in her community — thus  earning this prestigious lifetime service award.

Diehl’s volunteerism has formed and grown NTSA excellence through her leading its Government Affairs and Professional Education Committees and serving on their Awards, Summit and Business Intelligence Committees, as well as co-authoring The Source and Best Practices. Diehl was honored with the NTSA lifetime recognition 2012 Bob D. Schiller Award and served as NTSA 2013 President. Her favorite work is chairing the American Retirement Association’s (ARA) Legislation Relations Committee, making a difference for the entire industry. And Diehl’s firm, PenServ Plan Services, is an NTSA Strategic Partner. “I love volunteering for NTSA and helping other members in teaching some of the programs and assisting in other committees,” says Diehl.

“With her ability to run a successful business while giving so much to NTSA and her community, Sue’s been an incredible role model for me throughout my career,” said Teresa Ward, 2023 Chair of the Richard Ford Volunteer Service Awards Judging Committee. “In my view, Sue is the epitome of what the Richard Ford Volunteer Service Awards are all about,” said NTSA 2000 President and 2014 Elite Advisor, Randy Aranowitz. “Sue is a shining example of all that is good not only in our industry, but within her community as well. I am always impressed whenever I am allowed to spend time working with and learning from Sue. Her experience, knowledge, and willingness to serve others is unmatched,” said NTSA Executive Director Nathan Glassey.

While being a transformational NTSA volunteer, Diehl and her family also are broadly and deeply committed to community service in myriad ventures: Family Promise of Montco PA (formerly the Inter-Faith Housing Alliance) bridging homelessness and independence; Cardinal Opportunities high school mentor program; Operation Christmas Child, gifting internationally; and the Jesus Victory Garden, providing for the local food pantry.

Diehl is the September Host Coordinator for Family Promise of Montco, PA, coordinating the 120 volunteers who bring food, fellowship, transportation, counseling, virtual education assistance, and overnight shelter in their churches and synagogues to moms and kids in transition to housing. 

“Sue knows how to get things done and works tirelessly for her community, our families, and our organization. She is the light at the end of a long day for many of our families, who shows compassion, grace, and love to those who are often forgotten and dismissed by society,” said Marsha A. Eichel, Executive Director of Family Promise of Montco, PA.

“I have always believed that I was put on this earth to help people. With Family Promise, I found something that truly inspired me. Every year when we take in the families for 30 days, I find a new extended family,” said Diehl.

About the Richard Ford Volunteer Service Awards


The FVSA honors NTSA members who are role models that exemplify commitment to excellence and extraordinary volunteerism and service in their field and their community. FVSA awardees serve as ambassadors of the NTSA value of Corporate Social Responsibility (CSR) to their clients, communities, and spheres of influence.

The FVSA was established to honor Richard Ford, a founding NTSA member, who exemplified the NTSA values of volunteerism and service through his unique and meaningful contributions to NTSA and his community throughout his career. NTSA established the Awards in Richard’s memory after his untimely passing in 2019 to recognize members who follow Richard’s example of giving back to the retirement industry and the broader community.
For more information, please refer to the NTSA 2023 FVSA Terms & Conditions.

Previous FVSA Awardees include:

  • 2022: Nathan Glassey, TPGC, QKA, CRES, formerly of National Benefit Services, and Phillip Kim, CFP®, ChFC®, CLU®, RICP®, CRES, Signature Wealth Concepts; 
  • 2021: Tamara Indianer, CFP® AIF®, CRES, Lincoln Investment, Adam Pearce, CFP®, CRES, Retirement Professionals, and Kent Schutte, TPGC, CRES, CLU®, ChFC®, CFP®, EFS Advisors; and 
  • for the inaugural year of 2020: David Blask, CPC, TGPC, AIF®, CRES, Lincoln Investment, Donna Caloia, CRES, Lincoln Investment, and Lisa Stubbs, CRES, Security Benefit. 

NTSA also wishes to thank the NTSA 2023 Richard Ford Volunteer Service Awards Judging Committee:

  • Teresa Ward, CRPC, Invesco, Committee Chair
  • James Kelleher, ERPA, CPFA™, Carruth Compliance Consulting
  • Lisa Stubbs, CRES, Security Benefit 
  • Kevin Twohy, PlanMember
  • Christina Winters, AIF®, BFA, Lincoln Investment, NTSA 2018 Elite Advisor; and 
  • Kristine J. Coffey, CPC, CPFA™, CRES, CPE Associates, Ltd., Senior Advisor; Chair, NTSA Awards Committee

ASEA Volunteer Form: