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Behavioral Finance: Why Participants Sometimes Make Irrational Decisions

In Economics 101 you were taught that individuals were free-rational utility maximizing individuals (with a given set of preferences, endowments and technology). But you know that participants often make decisions that appear irrational.

However, in “Behavioral Finance: Why Participants Sometimes Make Irrational Decisions,” an ASPPA webcast that aired on June 29, 2016, Mercer’s Neil Lloyd, Head of US DC & Financial Wellness at Mercer, and Lindsey Staley, a research associate in that division, argue that if you are aware of how individuals appear to make decisions, you can use the forces behind them to assist participants to make better decisions.

This webcast is now available on demand; for more information, click here. Information on other ASPPA on-demand webcasts is available here.